Privacy Policy

Last Updated: 21/07/2026
Data Controller: Sellfix Solutions Ltd trading as Women’s Wellness Direct
Company No: 15489469
Registered in: England and Wales
Registered Office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: hello@womenswellnessdirect.com

---

1. About This Privacy Policy

Sellfix Solutions Ltd trading as Women’s Wellness Direct operates this website and online store.

In this Privacy Policy, “Women’s Wellness Direct”, “we”, “us” and “our” refer to Sellfix Solutions Ltd.

This Privacy Policy explains how we collect, use, store and share personal information when you:

• Visit or use our website
• Create a customer account
• Place or attempt to place an order
• Sign up for email or SMS marketing
• Contact customer support
• Submit a product review
• Request a return, refund or cancellation
• Otherwise interact with Women’s Wellness Direct

Sellfix Solutions Ltd is the data controller for personal information used to operate Women’s Wellness Direct, fulfil orders, provide customer support and carry out our own marketing activities.

Some service providers, including Shopify, PayPal, Google and Meta, may also act as independent data controllers for certain processing they carry out under their own privacy policies.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Identity and contact information

• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
• Country, postcode or ZIP code

Order and transaction information

• Products viewed, added to your basket or purchased
• Order number and order history
• Returns, refunds, cancellations and exchanges
• Discounts, promotions and gift cards used
• Delivery, fulfilment and tracking information
• Payment status, payment method and transaction identifiers

Payment information

Payments are processed through Shopify Payments or PayPal.

Sellfix Solutions Ltd does not normally receive or store your complete payment-card number, card security code or full PayPal login credentials.

We may receive limited payment information such as:

• Payment method
• Card type
• Limited card identifiers
• Payment status
• Transaction reference
• Billing address
• Fraud-screening results

Shopify Payments and PayPal process payment information under their own terms and privacy notices.

Account information

• Customer account details
• Login and authentication information
• Saved addresses
• Preferences and account settings
• Subscription information where applicable

Website, device and usage information

• IP address
• Browser and device type
• Operating system
• Approximate location derived from your IP address
• Pages viewed and links clicked
• Products searched for or viewed
• Basket and checkout activity
• Referral source
• Cookie and advertising identifiers

Marketing information

• Email and SMS subscription status
• Marketing preferences
• Messages opened or clicked
• Abandoned basket or checkout activity
• Advertising interactions
• Records of consent and withdrawal of consent

Customer communications

• Emails and messages sent to customer support
• Complaints, enquiries and return requests
• Photographs or videos supplied in connection with an order issue
• Delivery dispute information
• Product reviews, feedback and survey responses

Health and product-safety information

Because we sell wellness, supplement, skincare and personal-care products, you may voluntarily provide information concerning:

• Allergies or intolerances
• Adverse reactions
• Pregnancy or breastfeeding
• Medication
• Medical conditions
• Symptoms or health concerns

Please provide only the information reasonably necessary for us to investigate your enquiry or product-safety concern.

We do not ask customers to provide complete medical records and you should not send confidential medical information that is unrelated to your enquiry.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you, when you place an order, create an account, contact us, join our marketing list or submit a review.
• Automatically, through Shopify, cookies, pixels, analytics tools and similar technologies when you use the website.
• From payment providers, including Shopify Payments and PayPal.
• From our fulfilment systems, including Mintsoft, warehouse providers and delivery carriers.
• From marketing providers, including Klaviyo, Google and Meta.
• From fraud-prevention and security services used by Shopify, payment providers or our other service providers.
• From third parties, where you direct or authorise them to provide information to us.

4. How and Why We Use Personal Information

We use personal information only where we have an appropriate legal basis.

To perform our contract with you

We use personal information to:

• Process and accept orders
• Take and verify payment
• Arrange fulfilment and delivery
• Provide tracking information
• Manage customer accounts
• Manage subscriptions where offered
• Process returns, cancellations and refunds
• Respond to order-related enquiries

To comply with legal obligations

We may process information to:

• Maintain tax, VAT and accounting records
• Comply with consumer-protection laws
• Respond to valid legal or regulatory requests
• Investigate product-safety concerns
• Administer recalls or safety notices
• Prevent money laundering, fraud or illegal activity

For our legitimate business interests

Where your rights do not override our interests, we may use information to:

• Protect our website, customers and business
• Prevent and investigate fraud, chargebacks and account misuse
• Improve website performance and customer experience
• Understand product and website performance
• Manage stock, fulfilment and delivery operations
• Respond to customer enquiries and complaints
• Establish, exercise or defend legal claims
• Maintain appropriate business and audit records

With your consent

Where required, we rely on your consent for:

• Non-essential cookies
• Advertising and retargeting cookies
• SMS marketing
• Email marketing where consent is required
• Certain personalised advertising activities
• Processing voluntary health information where explicit consent is appropriate

You may withdraw consent at any time. Withdrawal does not affect processing that lawfully took place before consent was withdrawn.

5. Health and Adverse-Reaction Information

Health information may be treated as sensitive or special-category personal information under applicable data-protection laws.

Where you voluntarily provide health information, we may process it only where reasonably necessary to:

• Respond to your enquiry
• Investigate a suspected adverse reaction
• Assess product quality or safety
• Arrange product testing or batch investigation
• Comply with legal or regulatory requirements
• Establish, exercise or defend a legal claim

Where necessary, relevant information may be shared with:

• The product manufacturer or supplier
• Our fulfilment or quality-assurance provider
• Professional advisers
• Regulatory or product-safety authorities

We will not use health information provided in a customer-service or adverse-reaction enquiry to target you with unrelated advertising.

6. Email and SMS Marketing

We use Klaviyo to manage email and SMS communications.

Where you subscribe or where marketing is otherwise permitted by law, we may send:

• Product announcements
• Offers and promotions
• Abandoned basket or checkout reminders
• Back-in-stock notifications
• Customer surveys
• Requests for product reviews

Marketing consent is not a condition of purchase.

You can unsubscribe from email marketing at any time by clicking the unsubscribe link in an email.

You can unsubscribe from SMS marketing by replying STOP to a marketing message or contacting us by email.

After unsubscribing from marketing, we may continue to send necessary transactional messages concerning your orders, account, delivery, subscription or product safety.

We may retain limited suppression information, such as your email address or telephone number, to ensure that we continue to respect your opt-out request.

7. Cookies, Analytics and Advertising

Our website uses cookies, pixels and similar technologies.

These technologies may be used for:

• Website security
• Basket, checkout and account functionality
• Remembering your preferences
• Website analytics and performance measurement
• Advertising measurement
• Personalised or targeted advertising

We use Consentmo to display and manage cookie consent choices.

Where consent is legally required, non-essential analytics and advertising technologies should not be activated until you provide consent.

You can review or change your choices at any time using the Cookie Preferences or privacy choices link displayed on our website.

Depending on the technologies enabled, information may be shared with advertising and analytics providers such as:

• Google, including Google Analytics and Google Ads
• Meta, including Meta Pixel and advertising services
• Shopify and its advertising or analytics services

These providers may combine information received from our website with information obtained from other websites, apps or services, subject to their own privacy policies and your consent choices.

8. Sale, Sharing and Targeted Advertising

We do not sell personal information to third parties in exchange for money.

However, under some United States state privacy laws, the use of advertising cookies, pixels or identifiers may be considered:

• A “sale” of personal information
• “Sharing” for cross-context behavioural advertising
• Processing for targeted advertising

Where applicable, you may opt out through our cookie preferences or privacy choices mechanism.

We may also recognise legally required browser-based privacy signals or opt-out preference signals where supported by our platform and consent-management tools.

9. Shopify and Shopify Network Services

Our store is hosted by Shopify.

Shopify processes personal information to provide:

• Website hosting
• Checkout and account functionality
• Payment processing
• Security and fraud prevention
• Store analytics
• Platform support

Shopify may process information in countries outside your country of residence.

Where Shopify enhanced services or Shopify Network Intelligence are enabled, Shopify may use information concerning your interactions with our store and other Shopify merchants to provide enhanced services, analytics, fraud prevention or advertising functions.

For certain enhanced services, Shopify may act as an independent data controller and is responsible for responding to requests concerning its own processing.

You can learn more through the Shopify Consumer Privacy Policy and exercise Shopify-specific privacy rights through the Shopify Privacy Portal .

10. Payment Providers

Payments are processed through Shopify Payments or PayPal.

These providers may collect and process:

• Payment-card or account information
• Billing information
• Transaction details
• Device and security information
• Fraud-prevention information

Shopify Payments and PayPal process this information under their own legal terms and privacy policies.

We are not responsible for the independent privacy practices of payment providers where they act as separate data controllers.

11. Fulfilment and Delivery

We use Mintsoft and authorised fulfilment warehouses to manage stock, fulfilment, dispatch and delivery.

We may share information necessary to fulfil your order, including:

• Your name
• Delivery address
• Telephone number
• Email address
• Order contents
• Delivery instructions

Relevant information may also be shared with delivery carriers and postal providers used to deliver your order.

Fulfilment and delivery providers must use the information for authorised operational purposes, including dispatch, tracking, delivery, returns and investigation of delivery disputes.

12. Other Parties We May Share Information With

We may disclose personal information where reasonably necessary to:

• Shopify and ecommerce service providers
• Shopify Payments and PayPal
• Klaviyo
• Mintsoft and fulfilment warehouses
• Delivery and postal carriers
• Consentmo
• Google and Meta
• Fraud-prevention and security providers
• IT, hosting and cloud-service providers
• Accountants, insurers, solicitors and professional advisers
• Regulators, courts, law-enforcement agencies or government authorities

We may also disclose information:

• With your direction or consent
• To comply with a legal obligation
• To protect our customers, business or legal rights
• To investigate fraud or misuse
• In connection with a merger, sale, restructuring, insolvency or transfer of all or part of our business

We require service providers acting on our behalf to use personal information only for authorised purposes and to apply appropriate confidentiality and security protections.

13. International Transfers

Some of our service providers operate internationally. Personal information may therefore be stored or processed outside the United Kingdom or the country where you live.

Where required, we rely on recognised safeguards such as:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to the European Commission Standard Contractual Clauses
• Standard Contractual Clauses
• Other legally recognised transfer mechanisms

Service providers may also rely on their own valid international-transfer arrangements where they act as independent data controllers.

14. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Our normal retention criteria include:

• Order, payment, invoice, VAT and accounting records: normally six years after the end of the relevant financial year, or longer where legally required.
• Customer-account information: while the account remains active and afterwards where necessary for order history, legal obligations, fraud prevention or dispute resolution.
• Customer-support communications: normally up to three years after the enquiry is closed, but potentially longer where connected to a transaction, complaint, chargeback, safety issue or legal claim.
• Marketing information: until you unsubscribe or withdraw consent, subject to keeping limited suppression records to respect your preferences.
• Consent records: for as long as reasonably necessary to demonstrate compliance.
• Fraud, chargeback and security records: for the duration of the investigation and any reasonable legal defence period.
• Product-safety and adverse-reaction records: for as long as reasonably necessary to investigate the issue, protect customers, comply with regulatory obligations and establish or defend legal claims.
• Cookie and advertising information: according to the lifetime of the relevant cookie, consent choice or advertising identifier.

We may keep information for longer where required by law, a regulator, litigation, fraud prevention, product safety or an unresolved dispute.

15. Security

We and our service providers use reasonable technical and organisational measures designed to protect personal information.

These measures may include:

• Secure ecommerce and payment platforms
• Access controls and account permissions
• Encryption during transmission where supported
• Fraud-prevention and security monitoring
• Restricted access to customer information

No method of electronic storage or transmission is completely secure. We cannot guarantee absolute security or that unauthorised access will never occur.

You are responsible for keeping your customer-account login details confidential and should notify us if you believe your account has been compromised.

Please do not send full payment-card details, passwords or unnecessary medical information by ordinary email.

16. Children’s Information

Our website and services are intended for adults aged 18 and over.

We do not knowingly collect personal information directly from children under 16.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us so that we can investigate and, where appropriate, delete the information.

17. Your UK Data-Protection Rights

Subject to applicable conditions and exemptions, UK residents may have the right to:

• Request access to their personal information
• Request correction of inaccurate information
• Request deletion of information
• Request restriction of processing
• Object to certain processing
• Request data portability
• Withdraw consent
• Object to direct marketing
• Complain to the Information Commissioner’s Office

These rights are not absolute. We may refuse or limit a request where permitted by law, including where information must be retained for legal obligations, fraud prevention, product safety or legal claims.

18. United States Privacy Rights

Depending on your state of residence and whether the relevant law applies to our business, you may have rights to:

• Know or access personal information
• Correct inaccurate personal information
• Delete personal information
• Receive a portable copy of personal information
• Opt out of targeted advertising
• Opt out of sale or sharing of personal information
• Appeal a decision concerning a privacy request
• Use an authorised agent where permitted

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Where necessary, we may ask you or your authorised agent to provide information sufficient to verify the request.

19. Exercising Your Rights

To submit a privacy request, email: hello@womenswellnessdirect.com

Please include:

• Your full name
• The email address connected to your order or account
• The nature of your request
• Your order number where relevant

We may need to verify your identity before completing a request.

We will respond within the period required by applicable law.

We may retain information necessary to demonstrate that a request was completed and to prevent fraud or repeated abuse of the request process.

20. Complaints

If you have a concern about our use of personal information, please contact us first at: hello@womenswellnessdirect.com

We will investigate your concern and try to resolve it.

If you are based in the United Kingdom and remain dissatisfied, you may complain to the Information Commissioner’s Office.

Customers in other countries or US states may also have the right to complain to or contact the relevant privacy or data-protection authority.

21. Third-Party Websites

Our website may contain links to third-party websites, services or social-media platforms.

We do not control and are not responsible for the independent privacy, security or data-handling practices of third-party websites.

You should review the privacy policy of a third-party website before submitting personal information to it.

22. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or privacy practices.

The updated version will be published on this page with a revised “Last Updated” date.

Where required by law, we will provide additional notice of material changes.

23. Contact

For questions concerning this Privacy Policy or the use of your personal information, please contact:

Sellfix Solutions Ltd trading as Women’s Wellness Direct
Registered in England and Wales
Company No. 15489469
Registered Office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: hello@womenswellnessdirect.com