About Women’s Wellness Direct | Our Story & Standards

Learn how Women’s Wellness Direct selects women’s wellness products, presents clear information and supports customers with tracked delivery and dependable service.

Women’s wellness. Trusted by thousands.

Women’s Wellness Direct is an international wellness store serving thousands of customers, with four fulfilment centres across the US, UK, EU and Australia.

From intimate wellness and digestion to sleep and daily supplements, we bring women’s wellness products together in one place. Behind your purchase are named founders, product information you can examine and a support team you can reach before and after you order.

Your wellness is personal. The business behind it should be accountable.

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    4 FULFILMENT CENTRES

    Texas · Rugby · Poland · Melbourne

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    THOUSANDS OF CUSTOMERS

    Women’s wellness, trusted across a growing customer base.

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    EMAIL US 24/7

    Send a message any time. We aim to reply within 24 hours.

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    90-DAY RETURNS

    Eligible unopened, unused and sealed products. Terms apply.

    Growing every month. Earning your trust every day.

    Thousands of customers have already placed their trust in WWD, and our sales continue to grow month after month. Every order comes with a responsibility: provide clear information, explain delivery expectations and give you somewhere to turn if you need help.

    Whether this is your first purchase or your next, we want you to feel confident about the product you choose and the people you are buying from.

    Why Ella and Andre built WWD.

    For Ella, confidence in a supplement starts with three questions: what is in it, what supports its quality and who stands behind it?

    Those priorities sit at the heart of WWD. Ella cares deeply about the trust women place in the products they buy for themselves. Together with Andre, she created a business focused on women’s wellness, with choice, clear information and accessible customer support.

    Their first brand, Ellasie, is part of that story. WWD brings that experience into a broader store, with products from multiple wellness brands and a fulfilment network spanning four regions.

    As the business grows, the founders’ focus remains the same: help women choose with confidence and take responsibility for the service behind every order.

    Ella & Andre
    Co-founders, Women’s Wellness Direct

    Explore the WWD collection

    • Texas

      United States
      Our US fulfilment centre.

    • Rugby

      United Kingdom
      Our UK fulfilment centre.

    • Poland

      European Union
      Our EU fulfilment centre.

    • Melbourne

      Australia
      Our Australian fulfilment centre.

    • Thousands of customers

      A growing customer base choosing WWD for women’s wellness.

      Explore the range 
    • Email us 24/7

      Send your question any time. We aim to reply within 24 hours.

      Contact our team 

      Customer experiences, in their own words.

      Selected reviews of Ellasie, our first brand

      • It is legit

        I was cautious at first, but the site felt legit, tracking was add very quick, and my order arrived fast.

        Maggy H. - Manchester -UK

      • Fast delivery

        "I was nervous ordering from the UK to Belgium, but my order arrived in 4 days. No surprises no hidden fees."

        Melissa R. - Maasmechelen -BE

      • Easy to take

        "I've been using Intimate Balance for three weeks now and I can honestly feel the difference. Finally a supplement that works"

        Dewi B. - Rotterdam -Nl

      • Izzy was amazing

        "I had a question about my order and got a reply from Izzy within a couple of hours. Great customer service, tks Ellasie."

        Demmy J. - London -UK

        A pink cylindrical plastic jar of ELLASIE Intimate Balance food supplement with a matching pink lid, featuring purple and white text on a white background.

        Quality deserves evidence.

        See the laboratory, the product tested and the results for yourself.

        For Ellasie Intimate Balance, available at WWD, you can read published reports from Eurofins Food Testing UK Limited covering submitted product samples.

        • Microbiological analysis: moulds, yeasts, Salmonella and E. coli. Report dated 18 December 2025.
        • Elemental analysis: lead, cadmium, arsenic and mercury. Report dated 15 December 2025.

        Open microbiology report
        Open elemental-analysis report

        The results apply to the submitted samples and the tests listed. Product documentation varies across the range.

        Evidence shown above relates to Intimate Balance. Check documentation for the specific product you are considering.

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          INTIMATE BALANCE

          The product identified in the published reports.

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          NAMED LABORATORY

          Eurofins Food Testing UK Limited.

        • fact_check

          DEFINED TESTS

          Microbiological and elemental analyses.

        • description

          PUBLISHED REPORTS

          Check the scope, dates and reported results.

          Four fulfilment centres. One team to contact.

          Our four operating fulfilment centres are located in Texas, Rugby, Poland and Melbourne. Together, they form our network across the United States, United Kingdom, European Union and Australia.

          Your order is allocated according to the products purchased, available stock and delivery destination. Some orders may arrive in separate parcels.

          Delivery estimates are shown on product pages, with available shipping options at checkout. After dispatch, we send a shipping confirmation and tracking information where available.

          Whichever centre handles your order, WWD remains your point of contact. Our support team can help with dispatch, tracking and delivery questions.

          View delivery information

          Support that continues after checkout.

          A product question before buying. An order update afterwards. Help when something is wrong. You can contact our team at every stage of your purchase.

          Our 90-day money-back guarantee applies to eligible unopened, unused and sealed products. Contact us before returning an item so we can explain the next step. Return postage is normally paid by the customer.

          Get help with your order · Read the full returns policy

          • Andre & Ella | Co-founders

            WWD’s co-founders. Responsible for the direction of the business, with women’s wellness and customer trust at its centre.

          • Customer support

            Help with product enquiries, delivery updates and returns. Reach our team at hello@womenswellnessdirect.com.

          • Vanessa | Operations

            Operations support across the order and fulfilment process.

          • Jessica | Customer care

            Customer enquiries, order follow-ups and support.

          • Daniel | Logistics

            Packing, dispatch and the movement of customer orders.

          • Ella | Co-founder

            Ella’s focus is women’s confidence in the products they choose. Quality, clear information and care for the customer guide her vision for WWD.

            Women’s wellness, all in one place.

            Explore the range by your interests and the format that fits your routine.

             
            A pink cylindrical plastic jar of ELLASIE Intimate Balance food supplement with a matching pink lid, featuring purple and white text on a white background.

            Start with WWD best sellers.

            Discover popular products from across our wellness collection. Explore the formula, ingredients and directions on each product page.

            Shop best sellers
            Ellasie Feminine Moisture Gummies with Slippery Elm, pineapple flavoured gummies for intimate comfort and feminine freshness

            A different way to build your routine.

            Prefer a gummy? Explore the range of flavours and formulas, with serving information and ingredients listed for each product.

            Explore gummies
            Ellasie Juicy V-Care sea buckthorn and biotin capsules

            A dedicated intimate wellness collection.

            Discover capsules, gummies and paired routines in one place. Explore the ingredients and directions to decide which product fits your needs.

            Explore intimate wellness
            Pink container of Ellasie Women's Live Cultures Complex on a white background

            Discover the gut health collection.

            Explore live-culture formulas and digestion products. Find the serving size, ingredients and format on each product page.

            Explore gut health

            Ask us. We’re here to help.

            Questions about a product, delivery or an existing order?
            Send us the product name or order number and tell us what you need help with.

            Email us 24/7
            hello@womenswellnessdirect.com
            You can send a message any time. We aim to reply within 24 hours.

            Phone
            +44 7859 965255

            The company behind WWD
            Women’s Wellness Direct is a trading name of Sellfix Solutions Ltd.
            Company number: 15489469
            Registered office: 128 City Road, London, EC1V 2NX, United Kingdom.

            Please contact us for return instructions. The registered office does not accept returns.

            Contact WWD

            Before your first order

            Get to know WWD.

            WWD was founded by Ella and Andre. Women’s Wellness Direct is a trading name of Sellfix Solutions Ltd, registered in England and Wales under company number 15489469.

            We serve thousands of customers through our online store, supported by four fulfilment centres across the US, UK, EU and Australia.

            The quality section links to Eurofins Food Testing UK Limited reports covering microbiological and elemental analyses of submitted Intimate Balance samples.

            The reports identify the tests, dates and results. They apply to the samples tested; documentation varies by product. Contact us with the product name if you need more information before ordering.

            WWD is a store bringing together products from multiple wellness brands, across intimate wellness, digestion, sleep and everyday supplements.

            Whichever product you choose, contact our WWD support team about your WWD purchase.

            WWD brings together products from different brands. The manufacturing country is specific to the individual product; a warehouse’s location does not tell you where a supplement was made.

            Check the product label and available product information. If the country of manufacture is not listed, email hello@womenswellnessdirect.com with the product name and ask us before ordering.

            Our four fulfilment centres are in Texas, United States; Rugby, United Kingdom; Poland, European Union; and Melbourne, Australia.

            The dispatch location depends on the products purchased, available stock and delivery destination. Orders may arrive in separate parcels. Check the product page for estimated delivery information and our shipping policy for details.

            Check the product page for its estimated delivery time. After dispatch, we send a shipping confirmation with tracking information where available.

            If you need help locating an order, contact hello@womenswellnessdirect.com with your order number.

            Contact us within 90 days of delivery about an eligible unopened, unused and fully sealed product in its original packaging. Return postage is normally your responsibility.

            Contact us before sending anything back so we can provide the correct return instructions. See the full returns policy for the conditions and help with damaged or incorrect items.

            WWD combines a dedicated women’s wellness range with four fulfilment centres, accessible email support and clearly stated return terms. Thousands of customers already shop with us.

            Explore the best sellers or browse the full range.

            You can email hello@womenswellnessdirect.com 24 hours a day, seven days a week. We aim to reply within 24 hours.

            You are welcome to ask a question before ordering. Include the product name, destination country or order number, as relevant, so our team has the information needed to help.